A Brave New (Mobile) World
A few months ago, Google officially announced their “mobile indexing first” algorithm — the culmination of a years-long push to ensure sites are mobile-friendly.
This push makes sense in light of the rapid rise of mobile searches, which actually surpassed desktop searches in 2018.
Google wants its customers to find what they are looking for, and to get results that they can actually read on their, well, MOBILE devices.
So on March 26, 2018, Google rolled out its mobile indexing first algorithm.
What does this mean for your website if it is NOT mobile-responsive?
(And What The Heck Does That Even Mean?)
Well, think of it like this: When you search for a specific book (or books on a particular subject) in a card catalogue, the card gives you a call number — the "address" of where the book lives in the library — so you can go find it.
When you search for something in Google, your search results are like those card catalogue cards: they contain the “call number” (website addresses) of the particular website (or types of websites) you are looking for.
What Google is basically doing is now only including "cards" in its "catalogue" of websites that are mobile-responsive.
If a site is not mobile-responsive not, Google is (in essence) throwing out the “card” from the “catalogue.”
The "book" (website) you are searching for is still in the "library" (on the web), but unless you know the exact "call number" (exact web address) of the website, it won't come up in Google's search results — or it will be so far down the list as to be impossible to find (considering most people don’t scroll beyond the second page of Google search results, at best).
So What Does This Mean To You As a Business Owner?
If your website is mobile-responsive, you’re all set. What does that look like, you ask?
According to Google, a mobile-friendly site:
Uses text that can be read without having to zoom in
Auto adjusts website content so users don’t have to rotate their screen or zoom
Places links an adequate distance apart so it is easy to click on the correct one
If your website is mobile-responsive, you’re good to go.
If it is not, then you can basically kiss your Google rankings goodbye, because you’re not getting found.
Additionally, if your site is not mobile-friendly, let’s be honest: It’s probably time for an upgrade anyway. (I’m betting it screams 2009.)
How About A Fresh, Contemporary, Mobile-Optimized Website?
Click the button below to schedule a complimentary call with me, and let’s talk about keeping you ranking high in Google (and making that website look 2019, instead of 2009)! 😘
I'm Jenny, and I help solopreneurs, small businesses, and professional service firms attract new customers, optimize their marketing dollars, and become more efficient in running their businesses.
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